Social Media

Should your company get started with social media? Isn’t it just for the kids? Those are two of the most common questions we hear when the topic of using social media tools such as Twitter or Facebook to aid in the marketing efforts of a company.

In addition to increasing the visibility of your company, social media tools are an invaluable way to engage and interact with your customers.

Setting up a Facebook page for you company is fairly easy, but determining the content that should appear on it can be a challenge. We can assist you in creating a strategy for posting, as well as helping you get your page up and running.

Twitter is another tool that can be used in a variety of ways for your company. It can be used for posting news and updates from your company, to give tips, or to directly interact with your customers both in a public or private conversation.

There are other social media tools out there that can also aid your marketing efforts, These include Google +, YouTube and LinkedIn. We’ve be glad to talk to you about any of these products as well.

WordPress

Bruce Allen Media can build you a dynamic web presence with WordPress.

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability. An open-source project, the WordPress software is available at no charge, thus reducing costs for you. It can be used not only to create blogs, but fully featured websites and content management systems (CMS).

With thousands of plug-ins and themes available, the possibilities are endless with what you can come up with for your web project.

Bruce Allen Media is a licensed Pro Plus member of StudioPress.com, which develops premium WordPress themes with added functionality, such as SEO and design enhancements. We also have a number of other premium themes under license, which can add a unique look to your new site.

Want to learn more about the use and prevalence of  WordPress? Check out this infographic.

Google Apps

Does your small business need state-of-the-art office software? Have you been using your current suite of products since 2003, and suddenly discovered that you couldn’t open files sent to you from someone using the latest version? Don’t have the money in the budget to upgrade to the latest version?

Google Apps for Domain might be the solution for you. With products including email, word processing, spreadsheet and presentation software, Google Apps allows you to have a modern, constantly updated office software suite that is fully compatible with other office productivity programs.

If you have a small business, the best news if that you can likely use the Google Apps for Domains programs at no charge. If you business is a little larger, you might incur a fee, but one that will be substantially less than what you would pay for for other suites. You will also have the piece of mind of having secure storage of your files “in the cloud” and state-of-the-art spam filtering and protection. You can also transfer your existing files and emails to the Google Apps for Domains products.